Enigma Studio · Strategic marketing for small service businesses
Enigma Studio helps small and midsize service businesses understand their market, clarify their positioning, and decide where to focus their marketing efforts.
Investigate
We look at your business, market, and current marketing challenges.
Identify
We identify what deserves attention and where your efforts could make a difference.
Recommend
We recommend a practical direction based on your business needs.
The problem:
Business owners are busy running their operations. Handling marketing on top of that and expecting agency-quality results is more than anyone can carry. That is where Enigma comes in.
You publish content every week and can’t tell which pieces deserve more attention.
Customers ask why they should choose you and the answer changes depending on who replies.
Money goes into marketing but there is no routine for checking what came back.
Your website and social profiles still describe the business you were two years ago.
In the lab, research works like an experiment. Each business is treated as a case, hypotheses are written down before they are tested, and every finding is recorded with its source and date so it can be checked later. Human judgment leads the work, and AI supports the research and the processes around it.
We investigate your business and its market, pairing human judgment with AI for the research and the processes behind it.
You see where you stand against competitors and what your customers respond to, so decisions start from what is real. Every finding is recorded with its source and date.
We turn findings into priorities and decisions that fit your resources.
A clear order of work sends your time and budget to the actions most likely to matter, with positioning and messaging that stay consistent.
We put the right marketing actions into practice, well beyond social media.
Depending on the need, that can mean fixing the offer and website, sharpening messaging, producing content or managing social media, so effort lands where it counts.
We turn the evidence into what comes next.
Results are reviewed against the original hypotheses, so each round of work makes the next decision easier. We recommend reviewing and adjusting the strategy every six months, so your marketing keeps pace with your business and your market.
Services
Enigma manages your digital marketing from research through implementation, then records what the results teach. The work moves through three readiness stages, and content takes the lead only once the business is qualified for it.
Complete program
$600 USD/month
6-month contract · standard rate
For owners who want Enigma to research, plan and guide their marketing over six months.
Research, positioning and priorities.
Channels, digital profiles and a clear offer.
Content experiments, measurement and optimization.
Viral Ready
$750 USD/month
1 month
For businesses that meet Enigma’s qualification criteria.
*Only qualified businesses.
Self-implementation
$1,500 USD
One-time delivery
For owners who plan to implement the recommendations themselves.
Foundation Ready plus an implementation manual for Business Ready and Viral Ready, and a 45 minute consultation.
At Enigma Studio we help business owners find out what is holding their marketing back and decide what to do about it. Research comes first, strategy sets the priorities, and we evaluate every action so the next decision is better informed.
Our method comes from more than 15 years of research, experiments and records.
We work with small and medium sized service businesses, local brands and established businesses that want a more structured approach to marketing.
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Talk to UsThe business assessment
Answer a few questions about your goals, challenges, and current marketing. We’ll investigate your business and prepare a proposal tailored to your needs.
What to expect
You’ll receive your tailored proposal by email within seven calendar days of submitting.
For entrepreneurs
Enigma and Rocky Mountain MicroFinance Institute (RMMFI) created a program that brings research-informed marketing to entrepreneurs and small businesses. RMMFI is a nonprofit that supports resilient entrepreneurs who are ready for business ownership but have low incomes and have faced societal barriers. Its community includes entrepreneurs from a variety of marginalized backgrounds across locations, ages and industries, with a focus on microbusinesses.
This program is separate from Enigma’s general services. Entrepreneurs contract directly with Enigma, and RMMFI members get preferred access. Owners who prefer to implement the strategy themselves have an option for that too.
Downloads a PDF with the program for RMMFI members.